ZTE-Stick to the strategy and strive for breakthroughs to move forward in the expansion phase

President’s New Year’s Message 2022 Li Zixue.

As a year ends and a new one begins, in the name of ZTE, I would like to express my warm greetings and sincere gratitude to all my colleagues and families for your continued dedication. My sincere thanks also go to our global customers, partners, investors and people from all walks of life for your support and trust.

2021 has been a crucial year for the growth phase of the company. Over the past year, we have become deeply engaged in from China 5G development. In operator markets, we have regularly improved our position in the market by China and secure robust operations abroad. In addition, we have achieved rapid growth in the corporate sector, continuous improvement in the mobile device sector and accelerated expansion of new businesses. Maintaining its technological leadership, the company has increased its investments in chipsets, algorithms, infrastructure software and network architecture to improve its core competitiveness. In addition, we encourage digital transformation to visualize processes and improve operational efficiency. Thanks to the concerted efforts of all ZTErs, we have maintained high quality growth and achieved the targets set for 2021 by strengthening our foundations and exploring new horizons.

The year 2022 marks the start of the company’s expansion phase. On the one hand, the world situation is undergoing constant changes and growing uncertainties. On the other hand, the Chinese market is full of great opportunities brought by the in-depth application of 5G in more verticals, from China peak carbon and neutrality targets, booming construction of “new infrastructures” and booming digitization. As the engine of the digital economy, ZTE is determined and confident to seize new opportunities. Regarding the solid foundations, we continue to maintain robust growth in activity on the 1st curve, namely the operator activity. As for the new horizons, we are committed to promote the rapid development of business in the 2nd curve, that is, corporate business, consumer business and new business. Through these efforts, we are striving to take a giant leap and become one of the world’s top 500 companies.

In terms of telecom products, we will maintain our leadership in key technologies, strengthen the competitiveness of major products to occupy the first place and improve the R&D of core chipsets, to ensure the sustainability of the company. In the Chinese operator market, we will continue to break through and reach new heights in terms of market share, revenue and profitability. With regard to international markets, the company will develop its activities in high added value markets, intensify its partnerships with the main operators and focus on large networks to ensure steady growth. As for the Chinese enterprise market, we will accelerate the growth of enterprises in key industries such as finance and internet, strengthen the competitiveness of our channels, focus on competitive products, and promote a successful experience in products focused on opportunities such as servers and IDCs, thus achieving a growth leap. Regarding mobile device activity, ZTE will seize the opportunities of mobile phones and mobile Internet products and remain agile to increase its market share, to take a leading position among the second-tier players. For new business, the company will explore further growth opportunities and occupy a favorable position in the market for digital energy, 5G industry applications, automotive electronics and smart home.

Perseverance makes success. ZTE will maintain its strategic resolve, take management actions that have proven effective and continuously improve operational efficiency. We will further strengthen the synergy of systems, make the best use of resources and step up compliance management and internal control efforts to effectively prevent operational risks. Additionally, with a focus on front-line business scenarios, the company will enable end-to-end data flow and advance business transformation to reduce transaction costs and thus evolve into a cloud business. par excellence. As the saying goes, building a skyscraper begins with mounds of earth. It is only with solid foundations that we can move forward with more confidence into the expansion phase. We will build a resilient organization to adapt to increasing uncertainties. In addition, we are committed to achieving green and sustainable development, contributing to the achievement of from China dual carbon targets.

By setting out together we could ride the wind, break the waves and brave the journey. Moving forward into the expansion phase, all ZTEs should stick to the corporate strategy and strive for more breakthroughs. Let’s embark on the journey and take a huge boost in building a more prosperous future!

I wish you and your families all the best and a Happy New Year!

Li Zixue, president of ZTE

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