Tuya Smart, JEM and Razer Extend Strategic Partnership with Monster’s® with Launch of Razer Chroma ™ RGB Integration

This new integration will enable immersive indoor and outdoor decorative lighting experiences and consumers will soon be raising their game with next-level real-time LED multisensory lighting experiences. Designed to enhance the existing game in-game, this partnership was galvanized with the commitment to expand the Razer Chroma ™ lighting ecosystem in dynamic and dramatic ways. Monster ™ Smart Illuminessence ™ will be the largest selection of Razer Chroma compatible lighting products on the market.

Tuya and Monster’s strategic partnership was initiated in 2018 and officially announced three years ago at CES in 2019. Today’s announcement marks a step forward for both sides towards realizing a future intelligent made accessible to all. By leveraging industry-leading IoT development platform services from Tuya, they have been able to bring these smart products to consumers’ homes quickly and reliably.

“As an important strategic partner, we are proud to support Monster ™ Smart Illuminessence ™ and JEM’s continuous innovation using our open IoT development platform services,” said Eva na, marketing director, Smart Tuya. “This new integration with Razer Chroma ™ will open up new possibilities for consumers looking to improve their gaming experience.”

Seamless integration

Razer Chroma ™ RGB is the world’s largest lighting ecosystem for gaming devices. As the world’s leading lifestyle brand for gamers, Razer’s open ecosystem allows partners to connect their devices to the Razer Chroma ™ ecosystem with Razer Synapse, bringing full spectrum beauty to more gamers. Monster ™ Smart Illuminessence ™, manufactured by licensing partner JEM Accessories and developed with Tuya’s IoT technology integrates seamlessly with all Razer Chroma compatible devices to create a larger visual footprint within users home Wi-Fi network. Health states, power-ups and victories, every action in the game, the color on the screen and the beat of the music can allow the connected lights to react in real time seamlessly.

“Gamers are a lot today. Gamers want to be entertained, gamers are competitors, gamers are content creators and Monster® thinks that lighting up the environment you play in enhances that experience for all types of gamers, ”said Kevin lee, SVP of Corporate Development, Monster®. “Leveraging the Tuya ecosystem for device integration has enabled us to seize the opportunity to deliver these gaming experiences to all consumers. “

With over 16 million colors and endless possibilities for creative expression, all Monster ™ Smart Illuminessence ™ devices are RGB compatible, Wi-Fi, app and voice controlled, and designed to infuse spectacular color into any environment. environment.

Raising the bar with Monster ™ Smart Illuminessence ™ lighting

In recent years, Monster® has expanded its popular collection of Illuminessence decorative lighting with bold design, innovative features and international distribution. Developed by licensing partner JEM Accessories, Monster ™ Illuminessence ™ products are currently sold at many of the world’s largest retailers. “We are extending the gamer lifestyle experience beyond the screen. When gamers sync their Monster ™ Smart Illuminessence ™ products with their PC with Razer Chroma ™, they will experience the next level of immersive, multisensory and ambient lighting gaming throughout their home, ”said Elie Chemtob, CEO, JEM Accessories. “Working with Tuya has allowed us to bring these products to market quickly, competitively and reliably, meeting consumer demand online and offline. “

“We are so proud to work with amazing brands like Monster® to help them bring their innovative ideas to life and delight consumers, ”said Tina Yu, general manager of North America and Eurasia, Smart Tuya. “Integration with Razer Chroma ™ will extend this offering to many more homes across North America, further realizing our collective vision for a more connected future. “


Smart Tuya (NYSE: TUYA) is a leading tech company focused on making our lives smarter. Tuya does this by offering a cloud platform that connects a range of devices through IoT. By setting standards for interconnectivity, Tuya meets the smart needs of brands, OEMs, developers and retail chains across a wide range of smart devices and industries. Tuya solutions empower partners and customers by enhancing the value of their products while making consumers’ lives easier through the application of technology. With its growing SaaS business activity, Tuya offers intelligent business solutions for a wide range of verticals. The company’s platform is built on cutting-edge technology with rigorous data protection and security. Tuya is partnering with leading Fortune 500 companies around the world to make things smarter, including Philips, Schneider Electric, Lenovo and many more.

For more information please contact: [email protected]


Monster® has led the way with innovation in headphones, speakers, HDMI cables and power solutions for over four decades and currently owns 1,174 trademarks for several different product categories around the world. At Monster® our fundamental guiding principle is “Always lead. Never follow ”. Looking forward to today and the next four decades, pioneering intelligent IoT products powered by Tuya.

The Monster Head, Noel lee, an entrepreneurial icon in the entertainment and music industries, has worked with some of the world’s best musicians and professionals. He started Monster Cable® & Monster power® more than 40 years ago in a San Francisco garage. Noel has reached milestones in design, technology, and performance with hits like Beats by Dr. Dre. Monster® has now gone beyond the status quo with better performing headphones, speakers and decorative lighting.

For more information please contact: [email protected]


Razer ™ is the world’s leading lifestyle brand for gamers. Razer’s trademark of the Three-Headed Serpent is one of the most recognized logos in the global gaming and esports communities. With a fan base spanning every continent, the company has designed and built the world’s largest ecosystem of player-centric hardware, software and services. Razer’s award-winning hardware includes high performance gaming peripherals and Blade gaming laptops.

Razer’s software platform, with over 150 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games / apps) and Razer Cortex (a game optimizer and launcher).

Razer ™ also offers payment services for gamers, young people, millennials and the generation. Z. Razer Gold is one of the largest game payment services in the world, and Razer Fintech provides fintech services in emerging markets.

Founded in 2005, Razer is based in Irvine (California) with regional headquarters at Hamburg, Shanghai and Singapore. Razer ™ has 18 offices around the world and is recognized as the leading brand for gamers in the United States, Europe and China. Razer is listed on the Hong Kong Stock Exchange (stock code: 1337).


JEM Accessories, Inc., is a privately held company engaged in the manufacture and marketing of accessories for the home theater, mobile devices, home automation and computers. Licensed brands include Monster Smart Illuminessence, Energizer Connect smart home devices, Barbasol and Pure Silk beauty electronics, Armor All and STP automotive electronics and accessories, and their own brand Xtreme Cables.

Since its establishment in 1999, JEM Accessories, Inc. has grown in correlation with the strong demand of a rapidly developing electronics industry. With many years of experience in the electronics industry, JEM takes pride in presenting a wide range of state-of-the-art products and continuously strives to develop innovative products and lifestyle solutions that meet the technological requirements of today. JEM Accessories is also recognized as one of the world’s leading suppliers to many of the world’s largest distributors and retailers of electronics.

For more information please contact: [email protected]


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