The retail whale: investing in e-commerce


The coronavirus pandemic has transformed the way we interact with the world, fostering a shift towards online shopping and e-commerce.

In the next webcast, The retail whale: investing in e-commerce, Christian Magoon, Founder and CEO, Amplify ETFs; and Jane Edmondson, Founder and CEO of EQM Indexes, will discuss how they believe the growing presence of e-commerce will continue to accelerate in global markets.

More specifically, assets like ETF Amplify Online Retail (NasdaqGM: IBUY), which tries to mirror the performance of the EQM Online Retail Index, can provide exposure to global equity securities of publicly traded companies with significant income from online retail. IBUY is a popular thematic coin that targets global businesses that generate 70% or more of revenue from online or virtual sales. As the market environment evolves and changes, investors may also have the opportunity to capitalize on the growth potential of the e-commerce segment. The index methodology is designed to result in a portfolio that has the potential for capital appreciation.

Online retail sales continue to gain ground over traditional retail sales. In the United States, online sales have increased 4,500% since 1999, according to Amplify. Looking ahead, e-commerce sales in the United States are expected to grow 13% in 2021, according to a Kiplinger report.

IBUY has an international counterpart, the ETF Amplify International Online Retail (NYSEArca: XBUY). XBUY tracks the EQM International Ecommerce Index, which is a collection of companies overseas or outside the United States that are expected to benefit from the growing adoption of e-commerce around the world.

“Although online retail has already disrupted the retail landscape in the United States and developed markets, it is still in its infancy in many developing market economies, primarily due to the emergence of the middle class consumer, ”according to an Amplify research note.

Financial advisors who want to learn more about investing in e-commerce can register for the Monday June 14 webcast here.



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