The Alkaline Water Company Announces International Expansion with Distribution Agreement in Canada | New

SCOTTSDALE, Arizona – (BUSINESS WIRE) – November 4, 2021–

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the nation’s largest independent alkaline water company and Clean Beverage®, today announced that it will begin international distribution in Canada in a non-exclusive partnership with R&M Royal Palms Beverage Co. Ltd. (“R&M”). R&M, which is based in Langley, British Columbia, will distribute Alkaline88 ® and A88 Infused ® products to retail chains in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario . R&M will market and sell the Company’s brands to high-end retailers and sub-distributors across all channels, including supermarkets, independents, big box stores, convenience stores, e-commerce, health and fitness, and grocery stores natural.

“Due to continued growth in the United States and successful expansion into Mexico, we are now accelerating our growth in Canada,” said Ricky Wright, President and CEO of The Alkaline Water Company. “We have found an excellent Canadian partner in R&M Royal Palms Beverage Co. which will allow us to continue our international expansion. They have a management team with extensive experience in the beverage industry focused on independent ‘best for you’ beverage brands. They also have a network of thousands of stores, as well as e-commerce and home delivery platforms, and will market our brand to tens of thousands of other potential customers. Thanks to the efforts of R&M, we look forward to bringing Delicious Smooth ™ Alkaline88 ® and A88 Infused ® to Canada. Sales meetings have already been scheduled and we are delighted with our first entry into Canadian markets. “

“Alkaline88® is the most exciting and innovative water to have been marketed in a long time,” said Michael Gerstner, CEO of R&M Royal Palms Beverage Company, Ltd. “We believe that Alkaline88 will open up a whole new platform in the water category. The alkalinity of the water and Himalayan salt, along with the clean, refreshing taste, will excite the Canadian market and bring long-awaited growth to the category. It is a pleasure to market Alkaline88® in Canada.

About the Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage ® company that makes a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading brand of alkaline water available in bulk and single servings with environmentally friendly aluminum packaging options. Thanks to its innovative and state-of-the-art patented electrolysis process, Alkaline88® provides perfectly balanced pH 8.8 alkaline drinking water with trace elements and electrolytes and has our brand label “Clean Beverage” . Quickly recognized as a growing lifestyle brand, The Alkaline Water Company established the A88 Infused Beverage division in 2018 to meet consumer demand for flavored products under the A88 Infused ™ brand. A88 Infused ™ Flavored Water is available in six unique, all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its Board of Directors and serve as a Brand Ambassador for the Alkaline88® and A88 Infused ™ brands.

To purchase The Alkaline Water Company products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram or LinkedIn.

Notice Regarding Forward-Looking Statements

This press release contains “forward-looking statements”. Statements in this press release that are not purely historical are forward-looking statements and include statements regarding beliefs, plans, expectations or intentions regarding the future. These forward-looking statements include, among other things, that the Company will begin international distribution in Canada through a non-exclusive partnership with R&M; that R&M will distribute Alkaline88 ® and A88 Infused ® products to retail chains throughout British Columbia, Alberta, Saskatchewan, Manitoba and Ontario and that R&M will market and sell the Company’s brands to retailers and high-end sub-distributors across all channels, including supermarkets, independents, big box, convenience store, e-commerce, health and fitness, and natural grocers; that R&M will allow the Company to continue its international expansion; WHEREAS the Company looks forward to bringing Delicious Smooth ™ Alkaline88 ® and A88 Infused ® to Canada; R & M’s conviction that Alkaline88 will open a whole new platform in the water category; and that the alkalinity of the water and Himalayan salt, along with the refreshing and clean taste, will excite the Canadian market and bring long-awaited growth to the category.

Important assumptions supporting these forward-looking statements include, among other things, that demand for the Company’s products will continue to grow significantly; that the past production capacity of the Company’s co-packing facilities may be maintained or increased; that there will be an increase in production capacity through the implementation of new production facilities, new co-packers and new technologies; that there will be an increase in the number of products available for sale to retailers and consumers; that there will be expansion into geographic areas by national retailers selling the Company’s products; that there will be expansion into new national and regional grocery retailers; that there will be expansion into new e-commerce, home delivery, convenience and healthy eating channels; that there will be no interruptions in the production of the Company’s products; that there will be no product recalls due to unintentional contamination or other adverse events related to the Company’s products; and that the Company will be able to raise additional capital to meet the Company’s growing demand and meet the capital expenditure requirements necessary to increase production and support sales activity. Actual results could differ from those projected in forward-looking statements due to many factors. These factors include, but are not limited to, government regulations implemented regarding the production and sale of alkaline water or any other product; additional competitors selling alkaline water and improved water-based products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that the co-packers cannot renew current agreements and / or not meet increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply chain disruption due to factors beyond the Company’s control; the fact that there may be a product recall due to unintentional contamination; the inherent uncertainties associated with operating as a start-up business; changes in customer demand and the fact that consumers may not adopt improved water products as expected or not at all; the extent to which the Company is successful in establishing new long-term relationships with new retailers and in maintaining existing relationships with retailers; the Company’s ability to raise the additional funds it will need to continue its operations, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this press release, and the Company assumes no obligation to update any forward-looking statements, or to update the reasons why actual results could differ from those projected in the statements. forward-looking, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be correct. Readers should consult all information contained in this document and should also refer to the risk factor disclosure described in reports and other documents that the Company files with the SEC, available at www.sec.gov, and at SEDAR, available at www. sedar.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211104005226/en/

CONTACT: La Compagnie des Eaux Alcalines Inc.

Jeff wright

Director of Investor Relations

866-242-0240

[email protected] Media

Jessica starman

888-461-2233

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CANADA ARIZONA

INDUSTRY KEYWORD: RETAIL FOOD / BEVERAGE

SOURCE: The Alkaline Water Company Inc.

Copyright Business Wire 2021.

PUB: 04/11/2021 09:15 / DISC: 04/11/2021 09:16

http://www.businesswire.com/news/home/20211104005226/en

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