Klarna and FreedomPay Partner to Give Stores Across the US a Modern Makeover Before the Holidays

STOCKHOLM, October 7, 2021 / PRNewswire / – FreedomPay, a leading consumer-centric commerce platform, today announced an integration with Klarna, the world’s largest retail banking, payments and purchasing service. Starting today, FreedomPay U.S. merchants can offer Klarna’s flexible, interest-free payment solutions at checkout in-store, maximizing sales and bringing additional ease and convenience to shoppers across America before. the most anticipated shopping season yet.

“In today’s retail environment, and as shoppers walk into the store, the point of sale is more than a transaction – it’s an essential part of the experience. consumer purchase, “said Chris Kronenthal, President, FreedomPay. “Together, Klarna and FreedomPay enable retailers to create that next-level in-store shopping experience by bringing even more variety, flexibility and functionality to checkout and checkout options, just in time for the holidays. “

Consumers have grown accustomed to the convenience and ease of the online experience and expect the same in-store. Buyers also overwhelmingly prefer to have a choice of payment options at checkout. Klarna’s recent 2021 reopening report confirmed that nearly three in four shoppers (74%) are now looking for flexible payment options when shopping in-store and online.

“As we head into the most critical selling period in the retail industry to date, we know there is a clear demand for flexible payment solutions like Klarna’s interest-free Pay in 4 service. “, said David sykes, boss of North America, Klarna.

“Through our partnership with FreedomPay, we are further enhancing the omnichannel shopping and payment experience for retailers, enabling them to meet the ever-changing interests and needs of U.S. shoppers during the holiday season and beyond, while reaping significant benefits at the same time. Klarna brand partners are seeing average order value increase by 20-80% and conversions increase by 20% on average. ”

With vacation retail sales in the United States expected to reach $ 1.093 trillion, Klarna is uniquely positioned to meet continued accelerated demand, both online and in-store, offering physical customers the ability to make purchases using four interest-free payments while enjoying the same level of service and convenience. than they would when shopping online. Klarna’s payment options are the latest addition to FreedomPay’s commerce platform, which offers many robust solutions for retailers for payments, security, identity and data analytics, available in store. , online and on mobile.

When implementing the new Klarna and FreedomPay solution, shoppers can pay with Klarna simply by downloading the Klarna app and completing a one-time registration to generate their unique in-store QR code. Payment can then be made by a simple scan by a store employee, for secure and contactless payment.

The FreedomPay and Klarna partnership kicks off in the United States and plans to expand globally in the coming months. Learn more about what Klarna and FreedomPay can do for your business, here.

About Klarna
We make your purchases easier. With Klarna, consumers can buy now and pay later to get what they love today. Klarna’s offering to consumers and retailers includes payments, social shopping and personal finance. More than 250,000 business partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna to deliver an innovative shopping experience both online and in store. Klarna is one of the world’s most popular private fintechs with a valuation of $ 45.6 billion. Klarna was founded in 2005, has over 4,000 employees and is active in 17 countries. For more information, visit klarna.com.

About FreedomPay
The FreedomPay commerce platform is the technology of choice for many of the world’s largest businesses in retail, hospitality, accommodation, games, sports and entertainment, catering, education, health and financial services. FreedomPay’s technology has been uniquely designed to deliver rock-solid performance in the highly complex environment of global commerce and partnering with over 600+ of the industry’s most innovative software vendors. The company maintains a world-class security environment and was the first to achieve the coveted PCI Security Standards Council validation against the Point-to-Point Encryption (P2PE / EMV) standard in North America. FreedomPay’s robust payments, security, identity and data analytics solutions are available in store, online and on mobile and are supported by rapid API adoption. The award-winning FreedomPay commerce platform operates on a single, unified technology stack and is available in over 133 countries across 5 continents, enabling businesses to deliver a consistent and repeatable experience globally. www.freedompay.com

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SOURCE Klarna Bank AB (publ)

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