Keller Williams launches 2022 international expansion in Sint Maarten

Building on the momentum created in its international markets in 2021, Keller Williams is strengthening its presence in the Caribbean with the launch of a new master franchise in Sint Maarten, the Dutch part of the island of Saint Martin.

Guillaume Soteroff | Photo credit: Keller Williams

“We are delighted to announce KW Sint Maarten, our sixth master franchise in the Caribbean, which we hope will thrive under the leadership of Maayke de Haan, a renowned real estate veteran and business leader on the island,” Keller Williams Worldwide (KWW) President William E. Soteroff said in a prepared statement Wednesday. “We currently have over 1,000 agents in the Caribbean regions of Aruba, the Dominican Republic, Jamaica, Puerto Rico and the Turks and Caicos Islands.”

Veteran broker Maayke de Haan will lead KWW’s operations on the island. De Haan moved from Belgium to Sint Maarten in 1991 and began his real estate career in 1998. Ten years later, de Haan founded Antilles Realty, which has become one of the top brokerage agencies for buyers, sellers and investors looking for properties and land across the Caribbean.

Mayke de Haan

Antilles Realty will be co-branded as KW Sint Maarten, and de Haan’s team of four agents will continue to operate from its office in Cayhill.

“We joined Keller Williams for their systems and designs that have proven themselves around the world. We share a love for real estate and a culture of caring,” de Haan said in a written statement. “Truly a win-win situation, we look forward to taking it to the next level with KW and becoming the #1 real estate company of choice in Sint Maarten.”

Soteroff added, “As always, we seek to find the best leaders to guide our brand experience with each expansion into a new country and region, and de Haan symbolizes that high standard we have set.”

Despite travel and immigration restrictions, Keller Williams’ international operations grew steadily throughout 2021, with the franchisor launching master franchises in Slovenia, Thailand, Uruguay, Aruba, Dominican Republic, Peru, in Suriname, Paraguay, Serbia, Honduras, Turks and Caicos Islands and Brazil.

Since their last earnings report in November, Keller Williams Worldwide has outperformed Keller Williams’ North American operations. While agents in Canada and the United States saw their annual transaction volume (-0.8%), new registrations (-1.8%) and new contracts (-3.5%) fall, Agents in KWW regions had their best year yet with an increase in transaction volume and sales. 36.3% and 74.5% year over year, respectively.

Soteroff said KWW is poised to top its 2021 performance as its international agent count grew 23% year-over-year in December alone. This momentum will be leveraged to launch new franchises in Africa, Central and South America, Central and Eastern Europe and Asia in the coming year.

“No one predicted the challenges of 2021, yet our international operations are thriving and we are growing at a faster rate than ever before,” he said. “And it’s due to an unwavering commitment to our values ​​and principles and to providing the best agent training in the industry.”

The massive real estate franchisor now has 287 market centers in 50 regions representing nearly 15,000 agents.

Email Marian McPherson

More Stories
Companies continue to expand to the cloud | Morgan Lewis – Technology and Procurement