IKEA India targets 12% of retail gross sales of youngsters’s merchandise


IKEA, which presents a line of greater than 1,000 merchandise as a part of its youngsters’s line, goals to extend the provision of toys in India for its operations. The Swedish furnishings main additionally goals to attain roughly 12% of gross sales for the youngsters’s product line within the coming years.

The corporate, which presently solely sources cotton-based smooth toys from India, additionally plans to broaden into different classes equivalent to picket toys.

IKEA, which participated within the toy honest in India, mentioned it was exploring the probabilities of partnering with a number of gamers within the toy phase, which is without doubt one of the major areas of intervention of the corporate.

Kavitha Rao, Nation Gross sales Supervisor, IKEA India, mentioned: “One of many major causes we’re a part of the toy honest is to extend the provision of toys to India. As a result of we might be a giant purchaser and naturally it relies on assembly requirements and design considering, however we expect there’s a nice alternative for us to come back along with some potential suppliers as a part of the participant as properly. .

In India, 80% of households reside with youngsters.

“IKEA has a reasonably big selection of over 1,000 merchandise as a part of its youngsters’s vary, which is round 6-8% proper now, and we purpose to succeed in 10-12% within the close to future,” Rao mentioned. .

In addition to toys, the vary covers beds and mattress specifically designed for youngsters, ergonomic storage and seating options designed for a kid, amongst others.

IKEA mentioned the Indian Toy Honest will assist it join with new companions and perceive the ecosystem right here.

In addition to cotton, IKEA sees a chance to supply picket toys for its shops.

Rao mentioned, “If you happen to take a look at our line, we have now a line of toys constructed from wooden. So if we had an opportunity to get a few of it in India, we’d positively prefer to discover it. “

Nonetheless, she additionally added that IKEA makes use of licensed forest wooden because it at all times comes from sturdy sources.



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