Euro 2020 TV demand as Scottish retail sales approach pre-Covid levels

SCOTTISH retail sales are down 3% from the same month of 2019 in value terms, according to the latest industry figures, approaching their pre-pandemic levels.

The Scottish Retail Consortium, which released the figures, compares it to 2019 rather than last year to allow for more meaningful analysis.

The value of non-food sales in Scotland in June is down 10.1% from the same month of 2019, despite a revival in TV sales from Euro 2020 and an improvement in demand for fashion. The non-food category tends to reflect the more discretionary elements of retail spending.

The value of food sales last month increased 5.5% from June 2019.

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SRC Director David Lonsdale said: ‘Scottish retail sales saw a further modest improvement in June, the second full month since all stores were allowed to reopen, recording the best monthly performance since the start. of Covid. That said, retail sales remained slightly below pre-pandemic levels with the smallest monthly drop in sixteen months, underscoring the protracted nature of the industry’s rally to recovery. ”

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He added: “The European Football Championships have given a boost to sales of TVs as well as food and drink, and the fashion categories have done slightly better than recently, buoyed by the return of some aspects of socialization. That said, Covid continues to cast a shadow.

“Low attendance, [and] the lack of overseas vacations and large gatherings and occasions such as weddings, and the lack of returning to the office, continues to hold back and retain categories such as formal wear, shopping for wedding attire. beach and sunscreen for vacation beauty products that often benefit from impulse shopping.

However, he added that, for the future, “retailers will be supported by the continued success of the vaccination rollout and the further reopening of the economy and the easing of restrictions, particularly on events and return. at the offices “.

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