Amazon asks, why wait for Black Friday when you can get Christmas deals today? – RetailWire

04 Oct 2021

Why wait? announcement today that “Black Friday-worthy deals” are available now on his site. The retail and tech giant is looking to get ahead of its rivals, reduce the stress of accomplishment over the holiday season, and respond directly to consumers who, no doubt, have also seen more. countless stories about the limited supply of popular gifts in the preparation period. at Christmas.

The seasonal promotion launch is the earliest yet for Amazon, which increased its promotions last year in response to market conditions created by the pandemic. The company, which outshines its competition for online sales (direct and third-party sales through its platform), has captured a larger share of overall retail sales in recent holiday seasons.

Amazon said it offers discounts and other offers in virtually every product category. The company also released its largest selection of gift guides in categories such as beauty, electronics, fashion, home, and toys. It has also produced lists of favorite Christmas stocking gifts and items most loved by its millions of customers.

Customers looking for special offers can visit on the site, view them on the Amazon mobile app or by asking “Alexa, what are my offers?” The gift guides and vacation prep stores can be accessed through the URLs and respectively.

“We’re excited to help customers secure vacation deals even earlier this year, including thousands of products for small businesses,” said Dave Clark, CEO of Global Consumer at Amazon. “Customers can shop with confidence early knowing they’re getting amazing deals starting today, giving them a head start on their vacation to-do lists so that they can ‘they can really enjoy the holiday season. “

Amazon is set to capture the largest share of online sales again during the holiday season, but the company’s year-over-year growth during the Christmas season has slowed in recent years compared to the acceleration of its competitors such as Target and Walmart. Target digital sales grew 102% in the last two months of 2020 and Walmart posted a 69 percent gain for the vacation quarter.

Target noted Last week, it would launch its Deal Days holiday promotion on October 10. The promotion, which will last for three days, marks the first time that Target has made all of its offers available to its customers at all points of sale.

DISCUSSION QUESTIONS: How do you think the head-to-head sales promotions will play out between Amazon and the biggest retail chains this holiday season? What should retailers competing with Amazon, Target, and Walmart do to stand out during the Christmas season this year?


“With little guarantee of a strong inventory position before the traditional Black Friday sales period, retailers are wise to start promotions early. “

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