Addverb Technologies Announces Key Executive Appointments; Accelerates global expansion

Addverb Technologies, India’s leader in robotics and automation, announces the appointment of an international leader to strengthen its global expansion efforts and improve its competitive positioning. The company has appointed Sylvain Auvray as Chief Design Officer and Phillip Gollan as Chief Service Officer for global operations.

Sylvain Auvray brings over 25 years of experience, having held leadership positions in reputable global industrial machine manufacturing companies such as Serac Group and Sidel and has expertise in product development, supplier development, planning. , product design and localization. At Addverb, Sylvain will be responsible for the development and implementation of the product strategy, from conceptualization to product design, including automation, prototyping and innovation.

Commenting on this appointment, Mr. Sylvain Auvray, Director of Design, Addverb Technologies, Singapore, said: “I am delighted to be a part of Addverb Technologies and look forward to leading a team of passionate engineers who will work on the delivery of some of the most avant-garde products in the field of robotics and handling automation. I firmly believe that technology can alleviate the complexity of the post-pandemic supply chain and look forward to contributing to Addverb’s ambitious journey. “

On the other hand, Phillip Gollan has been appointed Chief Service Officer. Phil will be responsible for providing transparent customer service for Addverb’s global deployments. He has over 20 years of experience and has held management positions at KHS Asia Pte Ltd and Serac Asia Sdn Bhd. He has helped both companies dramatically improve the quality of their products by incorporating customer feedback and defining processes to manage customer escalations. It is expected that with his expertise in these markets, Phil will support management in overseeing Addverb’s growth strategies.

Phillip Gollan, Director of Services, said: “I am really excited about this opportunity. I have established strong support structures for developed and emerging markets in previous roles for B2B machine manufacturers. I firmly believe in training clients to operate and manage automated systems efficiently, and also to provide a human touch through on-site support. The goal is to achieve rapid resolution of downtime issues and failures through the quality of on-site and off-site support. The extent of service and support will determine the success of any customer deployment ”

These hires come against the backdrop of Addverb’s recent expansion into the markets of Singapore, Europe and Australia. This decision is inspired by an increase in demand for automation and robotics solutions in these markets. The company also plans to install micro-factories in areas where demand for its solutions will be felt.

Commenting on the expansion and hiring, Mr. Sangeet Kumar, CEO of Addverb Technologies, said, “Our ambition is to become one of the top five companies in the global robotics industry and Sylvain and Phil are fantastic additions. to our team. With their expertise, they will help us deliver innovative, aesthetic and robust products that meet global standards and help us build an agile and efficient service team to support global deployments. “

Seeing the high digitization and density of the urban population, the company ventured into Micro Fulfillment Centers (MFC), which are customized for global multinationals entering the grocery e-commerce space. This product is based on extensive research and designed to solve last mile delivery issues. The company has provided warehouse automation solutions to various customers in the FMCG, grocery, apparel, petrochemical, pharmaceutical, automotive, etc. industries.

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